12. Your content and the licence you give us
You own your content. This section says what we may do with it, and it is written plainly because the part people care about is the part usually buried.
By posting content for a Wone brand and tagging or linking it through the programme, you grant Wone a non-exclusive, royalty-free, worldwide licence to reshare and feature that content on our own brand channels, our stores, and our marketing, with credit to you.
This includes advertising
We may run your content as a paid advertisement, boost it, and run it as a whitelisted or partnership ad from your own handle, without asking each time. Where a platform needs your permission for that, such as an ad code or a partnership authorisation, we will ask you for it, and giving it is how the platform records your agreement.
The licence lasts while you are in the programme and for a reasonable wind-down period after, except that a piece of content already printed or embedded in something we cannot recall may stay as it is.
What this licence does not include
- Sub-licensing or sale. We will not sell your content, licence it to a third party, or pass it to a retailer as theirs.
- Editing that changes the meaning. We may crop, trim, or reformat to fit a placement. We will not edit your content so that it says something you did not say.
- A waiver of your moral rights. You keep them. We are not asking you to give them up, which is the usual next clause in an agreement that reaches this far.
You can ask us to stop using a specific piece of content by contacting the team. We will stop within a reasonable time, and where the content is running as a live advertisement we will take it out of rotation rather than let the campaign finish.
You confirm you have the right to grant this licence, including the rights of anyone appearing in the content, and that the content is yours or properly licensed to you.